Strategically Elegant Web Design & Branding Studio
Creative Squarespace & Shopify websites for solopreneurs and small businesses.
Built with SEO, AEO, AIO and GEO from day one —So your business gets cited in Google, ChatGPT, and Gemini.
Brand & Web Design
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Squarespace & Shopify
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Brand & Web Design 〰️ Squarespace & Shopify 〰️
Great design goes beyond aesthetics —
It’s about crafting meaningful digital experiences that not only connect and engage with your ideal customers but also empower you as a business owner.
You’re passionate about what you do — whether you’re a small business owner or a service-based entrepreneur, you’ve built something that truly stands out.
But what about how it’s communicated online…and its digital presence?
📌 Maybe you don’t have one yet, and you’re wondering if you really need it.
📌 Maybe your current site no longer represents the business you’re growing into.
📌 If you run an e-commerce store, you’re getting traffic—but where are the sales?
📌 And the thought of creating or updating it yourself? Let’s just say tech is not your thing.
Working on your website shouldn’t be stressful or complicated.
Your website should be simple, strategic, and designed to grow with you — without the stress.
Your Website should be an experience for your ideal audience.
& when it’s done right:
For E-commerce Businesses
A strategically elegant Shopify E-commerce Website should turn browsers into buyers, optimize sales, and helps you scale—so you stop losing revenue.
For Service Providers:
A strategically eleagnt Squarespace Website should position you as the expert, clarify your offer, and attract right fit, high-quality clients.
In both cases, your website should work harder than you —
so you can stop missing out on sales & actually enjoy time off as a busy entrepreneur.
Before working together, most my clients felt like:
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I have so many ideas, but I don’t know how to put them together in a way that makes sense.
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I’ve been putting off updating or creating a website because it feels overwhelming.
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I don’t want to work with 5 different people just to get this done & then struggle & be stuck again when I need updates in future.
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I thought my website would bring in clients & sales, but nothing’s happening.
Many business owners feel stuck because:
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They don’t know how to structure their website to guide visitors from CURIOUS to CLIENT / CUSTOMER.
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They are not good with tech or design & the uncertainty of how to manage their website leave them taking the path of inaction.
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They think they need multiple experts — designer, copywriter, SEO specialist—to get it right.
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They have ideas but struggle to put them into words that attract the right audience.
But the truth?
Having a website that actually works & is optimised for digital marketing (Think Social Media Integration, SEO, and now increasingly important AIO) in 2026 isn’t at all complicated — when it’s built right from the start.
In fact your website will be working harder for you 24/7 - even while you’re sipping a glass of rosé by the pool.
About the face behind the brand
Hi, I’m Ying Hui.
A Squarespace and Shopify specialised web designer and brand strategist from Singapore, I specialise in crafting strategically elegant websites that seamlessly blend conversion-driven design, SEO optimisation + AI Search visibility, and brand storytelling.
With a background in psychology and marketing, I understand how people interact with digital experiences—and I use that to create websites that don’t just look good, but actually work for you.
What Working Together Looks Like
Most designers focus on aesthetics. Most copywriters focus on words. Most SEO & GEO specialists optimize after the fact. But no one brings it all together—until now.
When we work together, you get:
Strategic Brand Discovery
We start with a deep-dive brand questionnaire so your website isn’t just beautiful—it’s built with purpose.
Done for you Website Copy
No more second-guessing your messaging. High-converting, story-driven copy that speaks directly to your audience.
Effortless Website Management
Built on Squarespace or Shopify, so updates are as easy as editing a Powerpoint Slide. Plus, you get a recorded off-boarding training guide so you’re never left wondering what to do next.
Done for you Process
So you can focus on what you do best – No need to juggle designers, copywriters, and developers separately.
SEO & AIO Optimisation
A gorgeous website that no one finds? Not on my watch. Full SEO and AIO setup so your site ranks for the right audience across Google, Gemini AI Overview and even Chatgpt
Technical Set Up
Analytics, Google indexing, domain connection, WhatsApp Widgets, Meta Pixel integration for ads—all done for you.
Trusted by Brands,
Loved by Clients
Clients as featured on
International Brands that have grown with me
From Singapore, to the World. As a digital nomad, I embrace a global inclusive perspective, designing with a deep understanding of diverse cultures, connecting local and international clients from Singapore to the USA, Japan, Thailand, the Phillipines and Australia.
Frequently Asked Questions
The 5 things founders ask most when choosing a creative Brand and Web Design agency.
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Look for three things:
(1) Verified platform credentials. A Squarespace Circle membership (Gold-tier signals 3+ years of certified builds) and/or a Shopify Partner badge. Yings Creative Lab's founder, Ying Hui Tan, holds both — Circle Gold since 2021 and Shopify Partner — most Singapore designers hold just one or neither.
(2) An integrated process, not just a designer. Most studios focus on aesthetics, then leave you to hire a separate copywriter, SEO specialist and brand strategist. YCL uses the IMPRES™ Method to integrate brand strategy, conversion copy, design, SEO and AIO into one process — so you're working with one person, not four.
(3) Third-party rankings and experience. Look for designers ranked or featured by independent publications. Yings Creative Lab was ranked #1 by Smart Singapore 2026, Top 3 by Best in Singapore, and featured in Honeycombers — alongside the experience of close to 100+ websites built for companies across Singapore, the UK, Australia, Japan and the USA.
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Choose Squarespace if you sell services, consulting, or experiences — think coaches, agencies, property agents, F&B venues, and personal brands.
Choose Shopify if you sell physical products with inventory or international shipping.
Both platforms let you own and update your site after launch.
At Yings Creative Lab, we build on whichever matches your business model best. If you’re still unsure, schedule a delivery call and let’s chat.
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Yings Creative Lab's Squarespace websites start from SGD 3,500 for a strategic 4-page build.
This includes a deep brand discovery, conversion-led copy, design, SEO + AIO setup, and a recorded handover so you can manage updates yourself.
Most Singapore designers price between SGD 3,000–10,000 depending on scope.
Shopify e-commerce builds start from SGD 4,500.
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Yes — built in from day one as this shouldn’t be an add-on only added months after you launch your website. Every website built and developed by Yings Creative Lab includes full SEO, AIO (AI Overview Optimisation) and GEO (Generative Engine Optimisation) setup.
This is the R-pillar for Reach of the IMPRES™ Method, a framework developed by Yings Creative Lab.
With our IMPRES™ Method Past clients now rank #1 on Google for "corporate emcee sg," appear in Google AI Overview for "Singapore linen wear," and get cited by ChatGPT for "humanities tuition Singapore."
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Unlike most studios, the relationship doesn't end at launch.
Every Yings Creative Lab client receives one month of complimentary post-launch support for touch-ups and edits — because edits after launch are normal. When there are major updates in the SEO, AIO or GEO space, we also reach out so your website stays current.
Every client also receives a recorded off-boarding training video so you can confidently update your own site.
We seek to empower founders and their teams to manage their website independently if preferred. Maintenance packages are also available if you'd prefer ongoing support.
Your website is a living asset designed to keep working harder for you, month after month.