Your Business deserves a website that
Works as hard as you do.
Strategically Elegant, Purpose-driven, built for growth & without the tech headaches.
YCL Brand & Web Design
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YCL Brand & Web Design 〰️
Great design goes beyond aesthetics —
It’s about crafting meaningful digital experiences that not only connect and engage with your ideal customers but also empower you as a business owner.
You’re passionate about what you do — whether you’re a small business owner or a service-based entrepreneur, you’ve built something that truly stands out.
But what about how it’s communicated online…and its digital presence?
📌 Maybe you don’t have one yet, and you’re wondering if you really need it.
📌 Maybe your current site no longer represents the business you’re growing into.
📌 If you run an e-commerce store, you’re getting traffic—but where are the sales?
📌 And the thought of creating or updating it yourself? Let’s just say tech is not your thing.
Working on your website shouldn’t be stressful or complicated.
Your website should be simple, strategic, and designed to grow with you — without the stress.
Your Website should be an experience for your ideal audience.
& when it’s done right:
For E-commerce Businesses
Your website should turn browsers into buyers, optimizes sales, and helps you scale—so you stop losing revenue.
For Service Providers:
Your website should position you as the expert, clarify your offer, and attracts high-quality clients.
In both cases, your website should work harder than you —
so you can stop missing out on sales & actually enjoy time off as a busy entrepreneur.
Before working together, most my clients felt like:
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I have so many ideas, but I don’t know how to put them together in a way that makes sense.
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I’ve been putting off updating or creating a website because it feels overwhelming.
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I don’t want to work with 5 different people just to get this done & then struggle & be stuck again when I need updates in future.
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I thought my website would bring in clients & sales, but nothing’s happening.
Many business owners feel stuck because:
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They don’t know how to structure their website to guide visitors from CURIOUS to CLIENT / CUSTOMER.
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They are not good with tech or design & the uncertainty of how to manage their website leave them taking the path of inaction.
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They think they need multiple experts — designer, copywriter, SEO specialist—to get it right.
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They have ideas but struggle to put them into words that attract the right audience.
But the truth?
Having a website that actually works & is optimised for digital marketing in 2025 isn’t at all complicated — when it’s built right from the start.
In fact your website will be working harder for you 24/7 - even while you’re sipping a glass of rosé by the pool.
About the face behind the brand
Hi, I’m Ying Hui.
A web designer and brand strategist from Singapore, I specialise in crafting strategically elegant websites that seamlessly blend conversion-driven design, SEO optimization, and brand storytelling.
With a background in psychology and marketing, I understand how people interact with digital experiences—and I use that to create websites that don’t just look good, but actually work for you.
What Working Together Looks Like
Most designers focus on aesthetics. Most copywriters focus on words. Most SEO specialists optimize after the fact. But no one brings it all together—until now.
When we work together, you get:
Strategic Brand Discovery
We start with a deep-dive brand questionnaire so your website isn’t just beautiful—it’s built with purpose.
Done for you Website Copy
No more second-guessing your messaging. High-converting, story-driven copy that speaks directly to your audience.
Effortless Website Management
Built on Squarespace or Shopify, so updates are as easy as editing a Powerpoint Slide. Plus, you get a recorded off-boarding training guide so you’re never left wondering what to do next.
Done for you Process
So you can focus on what you do best – No need to juggle designers, copywriters, and developers separately.
SEO Optimisation
A gorgeous website that no one finds? Not on my watch. Full SEO setup so your site ranks for the right audience.
Technical Set Up
Analytics, Google indexing, domain connection, WhatsApp Widgets, Meta Pixel integration for ads—all done for you.
Trusted by Brands,
Loved by Clients
Clients as featured on
International Brands that have grown with me
From Singapore, to the World. As a digital nomad, I embrace a global inclusive perspective, designing with a deep understanding of diverse cultures, connecting local and international clients from Singapore to the USA, Japan, Thailand, the Phillipines and Australia.